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Obecnie ma ich ponad 330, a strategia powstawania kolejnych stacji ma opierać się na systemie franczyzowym. Orlen kończy właśnie prace związane z rebrandingiem stacji paliw funkcjonujących po nazwą Benzina. Dodatkowo władze Orlenu chcą wprowadzić własny format barów szybkiej obsługi, które generują dużą część zysków.

Statystycznie co ósma czeska stacja należy do Orlenu, a plany zakładają wzrost udziału w rynku do poziomu 20 proc. Ma się to odbywać przez przejęcia innych sieci stacji paliw działających w Republice Czeskiej.

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Daniel Wilk od 2008 roku pracuje w redakcji miesięcznika Własny Biznes FRANCHISING i portalu Franchising.pl. Jest redaktorem prowadzącym portal oraz autorem tekstów doradczych, biznesowych i wywiadów. Pomaga deweloperom w komercjalizacji centrów handlowych. Organizuje i prowadzi szkolenia w ramach Akademii Franczyzy.

Absolwent Wydziału Nauk Humanistycznych Szkoły Głównej Gospodarstwa Wiejskiego ze specjalizacją Komunikowanie Społeczne i Doradztwo.

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Orlen z franczyzą w Czechach

Gallery Image
1/1
04.12.2008

Polski Koncern Naftowy Orlen od kiedy stał się właścicielem większościowego pakietu czeskiego holdingu Unipetrol, systematycznie zwiększa liczbę swoich stacji w Czechach.

Young Engineers fit for a Prince
00:00
03:42

Obecnie ma ich ponad 330, a strategia powstawania kolejnych stacji ma opierać się na systemie franczyzowym. Orlen kończy właśnie prace związane z rebrandingiem stacji paliw funkcjonujących po nazwą Benzina. Dodatkowo władze Orlenu chcą wprowadzić własny format barów szybkiej obsługi, które generują dużą część zysków.

Statystycznie co ósma czeska stacja należy do Orlenu, a plany zakładają wzrost udziału w rynku do poziomu 20 proc. Ma się to odbywać przez przejęcia innych sieci stacji paliw działających w Republice Czeskiej.

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