home Aktualności Z kraju Art. spożywcze i przemysłowe
Array ( [article] => Array ( [pid] => 47089 [country] => pl [article_id] => 3056 [article_date] => 2006-09-05 [articletype_id] => 1 [article_title] => Społem - już nie Społem [article_intro] => Nie będzie już sieci Społem. Od listopada na szyldach ponad 900 sklepów pojawi się nowa nazwa: „Społem Znajomy Sklep”. [article_www] => 1 [add] => 0 [companytype_id] => 1 [img_photo_description] => [secret] => scrtk0de2540b61c14b80ff5b69a69fa60241 [fb_savedforms_id] => 0 [slug] => [learn_about] => [conclusions] => [figures_text] => [figures_number] => [active] => 1 [sector_name] => art. spożywcze i przemysłowe [book_id] => [book_type] => [article_title_url] => spolem-juz-nie-spolem [article_title_striped] => Społem - już nie Społem [dir] => article [article_text_photo] =>

Modyfikacja nazwy jest jednym z etapów procesu konsolidacji sieci Społem. Nie będzie to jednak jedyna zmiana dotycząca nowego wizerunku sieci.

- Od początku byliśmy przekonani, że nowa nazwa powinna zawierać słowo „Społem”. Istniejąca od 100 lat marka ma swoją tradycję i klientów. Jednak wizualizacja placówek będzie miała nowoczesną formę – mówi Joanna Kwiczor z Krajowej Agencji Handlowej Społem i jednocześnie zastrzega, że do czasu zmiany wizualizacji pierwszych sklepów należących do sieci (co nastąpi jesienią), KAH Społem nie ujawnia elementów nowego wizerunku sieci sklepów.

Nowy system działania sieci będzie obejmować m.in. wspólny asortyment (dostosowany do czterech różnych powierzchni sklepów), organizację dostaw oraz politykę marketingową. Wizualizacja i inne elementy, które mają ujednolicić wygląd całej sieci będą wprowadzane sukcesywnie: w listopadzie - w 900 sklepach sieci, kolejne 600 sklepów zostanie przyłączonych do sieci wiosną 2007 r. Docelowo projekt konsolidacji ma objąć 4000 placówek.( aw)

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Aneta Wieczorek jest związana z PROFIT system od 2006 roku. Dziennikarka miesięcznika Własny Biznes FRANCHISING oraz portalu Franchising.pl.

Jest absolwentką socjologii na wydziale ekonomiczno-socjologicznym Uniwersytetu Łódzkiego i stypendystką wydziału nauk społecznych i ekonomicznych University of Macedonia. Ukończyła również studium dziennikarskie i podyplomowe studium PR Uniwersytetu Warszawskiego i Polskiej Akademii Nauk.

Zaczynała jako reporter radia Eska i współpracownik Gazety Wyborczej, następnie pracowała jako dziennikarz Dziennika Łódzkiego w wydawnictwie Polskapresse, gdzie specjalizowała się w przygotowaniu artykułów informacyjnych i publicystyce. Współpracowała również z wydawnictwami branżowymi.

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Społem - już nie Społem

05.09.2006

Nie będzie już sieci Społem. Od listopada na szyldach ponad 900 sklepów pojawi się nowa nazwa: „Społem Znajomy Sklep”.

Young Engineers fit for a Prince
00:00
03:42

Modyfikacja nazwy jest jednym z etapów procesu konsolidacji sieci Społem. Nie będzie to jednak jedyna zmiana dotycząca nowego wizerunku sieci.

- Od początku byliśmy przekonani, że nowa nazwa powinna zawierać słowo „Społem”. Istniejąca od 100 lat marka ma swoją tradycję i klientów. Jednak wizualizacja placówek będzie miała nowoczesną formę – mówi Joanna Kwiczor z Krajowej Agencji Handlowej Społem i jednocześnie zastrzega, że do czasu zmiany wizualizacji pierwszych sklepów należących do sieci (co nastąpi jesienią), KAH Społem nie ujawnia elementów nowego wizerunku sieci sklepów.

Nowy system działania sieci będzie obejmować m.in. wspólny asortyment (dostosowany do czterech różnych powierzchni sklepów), organizację dostaw oraz politykę marketingową. Wizualizacja i inne elementy, które mają ujednolicić wygląd całej sieci będą wprowadzane sukcesywnie: w listopadzie - w 900 sklepach sieci, kolejne 600 sklepów zostanie przyłączonych do sieci wiosną 2007 r. Docelowo projekt konsolidacji ma objąć 4000 placówek.( aw)

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