Pierwsza pralnia LG Laundry Lounge została otwarta w Nowym Jorku w 2012 roku, a trzy lata później w Chorwacji, gdzie biznes okazał się sporym sukcesem. Teraz koncepcja pralni samoobsługowych będzie miała szansę na rozwój na rynkach Europy Środkowej i Wschodniej. – Taką decyzję podjęliśmy, zachęceni bardzo dobrymi wynikami pralni w Chorwacji. Poza tym zdobyliśmy niezbędne doświadczenie, które z pewnością pozwoli nam uniknąć wielu błędów w rozwoju sieci – mówi Mario Martinek, właściciel White World, firmy rozwijającej sieć pralni LG Laundry Lounge. Franczyzodawca zauważa, że liczba pralni samoobsługowych stale rośnie w naszej części Europy, co jednoznacznie sugeruje, że rynek jest bardzo chłonny na tego typu usługi.
Polski rynek z potencjałem
Właścicel marki zdecydował się na rozwój sieci franczyzowej w Polsce ze względu na potencjał rynku. Nasz kraj odwiedza coraz więcej turystów, a to dla pralni samoobsługowych główna grupa docelowa. – Polska jest jednym z największych państw w Europie Środkowej. Naszymi klientami są przede wszystkim osoby dużo podróżujące po kraju, które nie chcą wydawać sporych sum pieniedzy na korzystanie z hotelowej pralni, oraz turyści. A ich liczba w Polsce stale rośnie. Właśnie dlatego jest to idealne miejsce na rozwój naszej sieci – mówi Martinek.
Z pewnością polscy inwestorzy zastanawiać się będą, czy pralnia samoobsługowa spotka się z zainteresowaniem klientów. Przede wszystkim należy pamiętać, że nie każda pralka jest w stanie wszystko wyprać. Poza tym punkty pralni samoobsługowych powstały z myślą o konkretnej grupie docelowej. Są nimi także studenci, którzy korzystając z automatów samoobsługowych tanio wypiorą i wysuszą ponad 20 kilogramów ubrań w godzinę. Usługa skierowana jest także do rodzin wielodzietnych. Dla nich standardowe urządzenie o ładowności 5-6 kilogramów nie jest wystarczające. Natomiast pralka o ładowności np. 18 kilogramów, może zmieścić pranie całej dużej rodziny za jednym razem. Nie zapominajmy także o osobach, które wynajmują swoje mieszkania turystom. Im również jest łatwiej wrzucić pranie do pojemnej pralki, która szybko upierze m.in. pościel.
– Prowadzenie pralni samoobsługowej może być doskonałą pracą dodatkową, ponieważ nie wymaga dużego zaangażowania. Interes kręci się niemal sam – zapewnia Mario Martinek. Według franczyzodawcy inwestycja w pralnię może zwrócić się już po pół roku. Lokal działa 24 godziny na dobę.
Gdzie najlepiej i za ile?
Właściciel LG Laundry Lounge zainteresowany jest otwieraniem pralni w miastach powyżej 100 tys. mieszkańców, głównie w lokalizacjach, które są często odwiedzane przez turystów. Ale nie tylko... Atrakcyjnym miejscem jest także sąsiedztwo dużych sklepów i parkingów. Jak przekonuje właściciel marki, sieć pralni samoobsługowych doskonale może się sprawdzić również w wynajętych lokalach w hostelach, marinach, obozach i akademikach. A ile wynosi minimalna przestrzeń na LG Laundry Lounge? Według franczyzodawcy wystarczy 30 m2. Franczyzobiorca może liczyć na pełne wsparcie centrali w poszukiwaniu odpowiedniej lokalizacji.
Wysokość inwestycji zależy od wielkości otwieranej pralni. W przypadku otwarcia lokalu, w którym będą się mieścić cztery pralki i cztery suszarki wynosi ok. 20 tys. euro (maszyna – ok. 16 tys. euro, projekt wnętrz mniej więcej 4 tys. euro). Gdy franczyzobiorca zainwestuje w pralnię z dwoma pralkami i dwoma suszarkami, prasownicą, stołem do prasowania, to musi być przygotowany na wydatek ok. 12 tys. euro (maszyny 10 tys. euro i projektowanie wnętrz ok. 2 tys. euro).
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=> [path] => ce7/f4d/t_o1.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1200 [itemserver_id] => 41655 ) [2] => Array ( [pid] => 172972 [country_item] => pl [description] => [path] => 3fd/921/t3.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1200 [itemserver_id] => 41658 ) [3] => Array ( [pid] => 172971 [country_item] => pl [description] => [path] => 868/68b/t_o.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1200 [itemserver_id] => 41657 ) ) ) ) ) )Interes, który się kręci
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16.04.2019
Właściciel LG Laundry Lounge chce zbudować sieć franczyzowych pralni samoobsługowych w Polsce. W jakich miastach szuka franczyzobiorców?
Young Engineers fit for a Prince
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Pierwsza pralnia LG Laundry Lounge została otwarta w Nowym Jorku w 2012 roku, a trzy lata później w Chorwacji, gdzie biznes okazał się sporym sukcesem. Teraz koncepcja pralni samoobsługowych będzie miała szansę na rozwój na rynkach Europy Środkowej i Wschodniej. – Taką decyzję podjęliśmy, zachęceni bardzo dobrymi wynikami pralni w Chorwacji. Poza tym zdobyliśmy niezbędne doświadczenie, które z pewnością pozwoli nam uniknąć wielu błędów w rozwoju sieci – mówi Mario Martinek, właściciel White World, firmy rozwijającej sieć pralni LG Laundry Lounge. Franczyzodawca zauważa, że liczba pralni samoobsługowych stale rośnie w naszej części Europy, co jednoznacznie sugeruje, że rynek jest bardzo chłonny na tego typu usługi.
Polski rynek z potencjałem
Właścicel marki zdecydował się na rozwój sieci franczyzowej w Polsce ze względu na potencjał rynku. Nasz kraj odwiedza coraz więcej turystów, a to dla pralni samoobsługowych główna grupa docelowa. – Polska jest jednym z największych państw w Europie Środkowej. Naszymi klientami są przede wszystkim osoby dużo podróżujące po kraju, które nie chcą wydawać sporych sum pieniedzy na korzystanie z hotelowej pralni, oraz turyści. A ich liczba w Polsce stale rośnie. Właśnie dlatego jest to idealne miejsce na rozwój naszej sieci – mówi Martinek.
Z pewnością polscy inwestorzy zastanawiać się będą, czy pralnia samoobsługowa spotka się z zainteresowaniem klientów. Przede wszystkim należy pamiętać, że nie każda pralka jest w stanie wszystko wyprać. Poza tym punkty pralni samoobsługowych powstały z myślą o konkretnej grupie docelowej. Są nimi także studenci, którzy korzystając z automatów samoobsługowych tanio wypiorą i wysuszą ponad 20 kilogramów ubrań w godzinę. Usługa skierowana jest także do rodzin wielodzietnych. Dla nich standardowe urządzenie o ładowności 5-6 kilogramów nie jest wystarczające. Natomiast pralka o ładowności np. 18 kilogramów, może zmieścić pranie całej dużej rodziny za jednym razem. Nie zapominajmy także o osobach, które wynajmują swoje mieszkania turystom. Im również jest łatwiej wrzucić pranie do pojemnej pralki, która szybko upierze m.in. pościel.
– Prowadzenie pralni samoobsługowej może być doskonałą pracą dodatkową, ponieważ nie wymaga dużego zaangażowania. Interes kręci się niemal sam – zapewnia Mario Martinek. Według franczyzodawcy inwestycja w pralnię może zwrócić się już po pół roku. Lokal działa 24 godziny na dobę.
Gdzie najlepiej i za ile?
Właściciel LG Laundry Lounge zainteresowany jest otwieraniem pralni w miastach powyżej 100 tys. mieszkańców, głównie w lokalizacjach, które są często odwiedzane przez turystów. Ale nie tylko... Atrakcyjnym miejscem jest także sąsiedztwo dużych sklepów i parkingów. Jak przekonuje właściciel marki, sieć pralni samoobsługowych doskonale może się sprawdzić również w wynajętych lokalach w hostelach, marinach, obozach i akademikach. A ile wynosi minimalna przestrzeń na LG Laundry Lounge? Według franczyzodawcy wystarczy 30 m2. Franczyzobiorca może liczyć na pełne wsparcie centrali w poszukiwaniu odpowiedniej lokalizacji.
Wysokość inwestycji zależy od wielkości otwieranej pralni. W przypadku otwarcia lokalu, w którym będą się mieścić cztery pralki i cztery suszarki wynosi ok. 20 tys. euro (maszyna – ok. 16 tys. euro, projekt wnętrz mniej więcej 4 tys. euro). Gdy franczyzobiorca zainwestuje w pralnię z dwoma pralkami i dwoma suszarkami, prasownicą, stołem do prasowania, to musi być przygotowany na wydatek ok. 12 tys. euro (maszyny 10 tys. euro i projektowanie wnętrz ok. 2 tys. euro).
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